Skip to Content

Get a FREE assessment of your rental property. Start here!

Get a FREE assessment of your rental property. Start here!

How to Attract and Retain Baby Boomer Renters in Wellsville

Happy Couple Moving into WellsvilleRental HomeThere are a handful of subjects that have received widespread recognition in recent years like the aging of the generation born after World War II. As a whole, these “Baby Boomers” comprise an immense part of society, possessing a surprising degree of influence on American society. As the Baby Boomer generation reaches retirement age and beyond, they have also become one of the fastest-growing groups of renters. In the Wellsville home market and beyond, they are a power to be reckoned with.

Attracting and engaging Baby Boomer renters requires a substantial comprehension of their demands and needs, as well as the characteristics that define this generation. For example, Baby Boomers are one of the most affluent generations to date, indulging in post-war abundance and an affinity for leisure activities. For property landlords, these distinctions present a look at the most valuable plans for advertising a property, appealing to retiree renters, and encouraging more social activity.

Advertising to the Baby Boomer generation demands a combination of methods. Lots of Baby Boomers like employing online resources to search for rental homes, pay rent, and use smart home features. They will likewise utilize the internet and websites such as Zillow to discover rental properties. At the same time, however, Baby Boomers are more likely than other generational groups to use offline methods for finding a rental home. “For Rent” signs, local bulletin boards, and recommendations from friends are all a common means of gathering information for this demographic. Because of that, attracting Baby Boomer renters must be completed with both online and offline methodologies.

One of the reasons industry experts believe Baby Boomers are renting at escalating rates is that they do not want a mortgage payment or the difficulty of home upkeep once they stop working. For Wellsville property owners, this means that a good strategy to attract and retain Baby Boomer renters is to offer more services, such as yard maintenance or house cleaning. A lot of renters in this demographic are eager to pay a higher rent if it means some of the more painstaking household maintenance errands will be taken care of for them.

When leasing households on a lengthy basis to a maturing demographic, it is critical to foresee appeals for reasonable renovations. Property owners can be proactive in some approaches by providing accessible doorways, ramps, and grab bars. While some modifications will be tenant-specific, countless aging renters will gain from a higher level of accessibility in a rental home and love an owner’s attempt to provide for their current or upcoming needs.

Property owners can also fascinate and retain Baby Boomer renters by creating places for getting together with friends and family on or near their rental home. Communal enjoyment is fundamental to renters of any age, but retirees recurrently focus on the ability to meet with family and friends. A beautiful kitchen, updated patio, or other gathering space can go a long way toward keeping a long-term tenant satisfied.

When Baby Boomers rent a home, they are oftentimes considering an area they could see themselves residing in for years to come. Wellsville property owners can develop their rental homes further by providing services and facilities that attract this demographic and by prioritizing their enjoyment. At Real Property Management Cache Valley we understand how important tenant retention is, and how to effectively appeal to the owner’s desired demographic. We can aid property landlords to keep their vacancies low and their tenants pleased with the kind of amenities and services they get. To learn how we can help, or if you have additional queries, contact us online or by phone at 435-753-5200 today.

We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. See Equal Housing Opportunity Statement for more information.